What belongs on the site
- Market pages that stay useful even when the news cycle is quiet.
- Sector pages that scale from one asset page into a family of related pages.
- Guides that answer the operational question after a reader picks an asset to care about.
- Tools that support planning, not prediction theater.
What the homepage should do
- Make market leadership obvious in the first screen.
- Expose stablecoin and exchange-risk context without forcing readers to guess where to click next.
- Send readers into sectors, assets, and guides with real intent.
What to track before A-ADS
- Homepage click depth: Measure which market modules move people into sector pages, asset pages, and guides instead of dying on the landing page.
- Market search usage: Track whether visitors search by ticker, by name, or never search at all. That tells you if the board is dense enough or still too noisy.
- Filter engagement: Watch which filters people actually use: momentum, stablecoins, exchanges, or payment rails.
- Asset-page entrances: The asset pages that start earning search traffic first will tell you where to scale next.
- Guide handoffs: A market page should regularly hand readers into fee, wallet, stablecoin, and exchange-safety guides.
- Tool starts after research: The DCA planner matters most when it is used after a market or guide page, not in isolation.
What not to overvalue
- Raw pageviews that never turn into another pageview.
- Homepage impressions without any internal click depth.
- Long time-on-page caused by confusion instead of progress.